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About us

Wise Way Advisors was founded by Alexandru Medelean in 2019 with the purpose to offer clients a new level of excellence through in-depth expertise, handling an array of cases, comprehensive understanding of the market and real needs of the clients, and last but not least, addressing them with dedication, passion and thoroughness.

Alexandru Medelean has over 25 years of experience in Advisory services, most of which as part of PwC, in the following areas:

Alexandru Medelean *

Corporate Finance.

For many years he was part of several integrated advisory projects, including: Mergers & Acquisitions, due diligence, valuation and restructuring.

Integrated services for entrepreneurs and family businesses.

Alexandru founded and coordinated within PwC for around 7 years the Private Company Services division. He initiated and coordinated the first survey of family businesses in Romania, part of a global PwC initiative, and co-founded the first private chair in Romania, at Bases-Bolyai University, “PwC/UBB – Entrepreneurship and family businesses.

Crisis management.

For approximately 5 years he coordinated or was involved in important fraud investigation projects, conflict mediation, liquidations, bankruptcies, management consulting and business recovery.


The first approximately 5 years he spent in the Audit division, where he provided technical expertise and coordinated audit teams in local and international projects, especially in Finance, Food and Clothing Manufacturing sectors.

Regional business development.

For around 3 years he coordinated the regional business development activities and Advisory services within local PwC offices in Transylvania.

Currently Alexandru is an independent consultant, an associate professor and co-director of the “PwC Chair – Entrepreneurship and Family Businesses” at the Business Faculty of Babeş Bolyai University, Cluj-Napoca, which he played a key role in founding.

Alexandru Medelean holds a Bachelor’s Degree in Economics from the Economics Faculty of the West University in Timisoara, a Master’s in Business Diagnosis and after graduation he worked as an assistant to Professors Mugur Isărescu, Silviu Cerna and Horia Cristea.

Alexandru has co-authored the following works: “Principii Economice Aplicate Procedurilor de Insolvenţă”, “Manualul de bune practici în insolvenţă” and numerous articles in his fields of activity. He initiated the “PwC Family Business Survey” for Romania, part of the global study carried out by PwC. He founded and coordinated for 10 years the “JumpStart to Trusted Business Advisor” Programme, which supported some of the most deserving graduates of economic studies from three major universities in Romania.

Orange flower

He is a certified accountant - member of CECCAR, a valuation expert - member of ANEVAR and an expert in insolvency - member of UNPIR.


Transactions Services

Over the years we have assisted clients in some of the most important transactions in Romania, both on sell-side and buy-side. We are distinctive through our local and international expertise, wide array of projects, the capacity to understand and respond to the requirements of a transaction process in a personalized way and last but not least, the attention we dedicate to the specific needs of local entrepreneurs. Our services include:


Preparing businesses for transactions


Due diligence

Transaction process optimisation

Independent technical opinions in relation to transactions

Advisory services for entrepreneurs and family businesses

We have accompanied many of the best known Romanian families of entrepreneurs through different stages of their journeys in building successful companies. It is now a great joy and an honour to be recognised as ‘Trusted Advisors’ by the founders of some of the largest entrepreneurial and family businesses to the growth of which we have contributed with lots of passion and dedication. Our services include assistance for:

Corporate governance

Developing and implementing business plans

Operational and/or financial restructuring

Succession plans and private wealth management

Managing situations specific to family businesses

Crisis management

Life takes all of us through turbulent times and businesses are not exempt from such experiences. We had the opportunity to stand by our clients in difficult situations that either they or their businesses faced, and to prove our trusted advisors status. We gained this demonstrating our ability to identify and understand the core of their issues, to find resources and efficiently coordinate activities related to a series of situations, such as:

Leadership succession (planned or unexpected)

Fraud investigations

Business recovery / insolvency

Various specific crisis situations

Customized Integrated Services

Our long-term practice in multidisciplinary projects gives us the capacity to approach clients’ needs in an integrated manner. The relationships and professional collaboration developed over the years with interdisciplinary consultancy teams give us the possibility to approach our clients’ needs in a customized way and we can provide integrated consultancy services together with a group of partner firms (Big 4, second or third tier, independent consultants) active in the following areas:

Financial and non-financial audit

Strategy and management consulting

Market studies



Legal, including competition law

Specific investigations

Business restructuring and insolvency



Alexandru Medelean is a person of character...

Dragoș Bîlteanu



Alex was a trusted advisor for our book Game Changers...

Andreea Rosca

Author Cei care schimba jocul


A good M&A consultant knows who can buy your business...

Radu Stoicoviciu

M&A Expert (over 200 transactions in his portfolio)


Ziarul Financiar

A new transaction on the private medical market: MedLife takes over 51% of the shares of the Provita Group
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Alexandru Medelean (Wise Way Advisors) assisted Ada and Ovidiu Palea, founders of the Provita Group, in concluding the partnership between the Provita Group and MedLife
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Ziarul Financiar

How will the Romanian M&A market evolve this year and what are the hot areas?
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Ziarul Financiar

Agra’s food company from Alba was assisted by Alexandru Medelean (Wise Way Advisors) and Florin Cerna (BrinkThink Management) in the transaction with Scandia Food Sibiu
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Alexandru Medelean (Wise Way Advisors) assisted the famous climber David Neacsu in the sale of his store, Himalaya
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Two independent consultants closed the deal of the year
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Ziarul Financiar

Alexandru Medelean (Wise Way Advisors) and Florin Cerna (BrinkThink Management) assisted the shareholders of German group Smart Diesel in selling the company to DKV Euro Service Bucharest, part of the German group DKV
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Badea Medica Clinic

Badea Medica Clinic announces that starting with 29 May 2019 it becomes part of the largest private healthcare services group in Romania
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Revista Sinteza

Alexandru Medelean – Romanian economic elites in the agora
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Revista Sinteza

Alexandru Medelean – Entrepreneurs and family businesses facing succession
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Revista Sinteza

Alexandru Medelean – Family businesses „Made in Romania”, Highlights from the PwC Family Business Survey 2016/2017
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Co-author of the second edition of PwC Family Business Survey in Romania: Family businesses in Romania – the first generation succession (2015)
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Co-author of the first edition of PwC Family Business Survey in Romania: The family business – a sustainable mode for the 21st century (2013)
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