Wise Way Advisors was founded by Alexandru Medelean in 2019 with the purpose to offer clients a new level of excellence through in-depth expertise, handling an array of cases, comprehensive understanding of the market and real needs of the clients, and last but not least, addressing them with dedication, passion and thoroughness.
Alexandru Medelean has over 25 years of experience in Advisory services, most of which as part of PwC, in the following areas:
Alexandru Medelean *
For many years he was part of several integrated advisory projects, including: Mergers & Acquisitions, due diligence, valuation and restructuring.
Alexandru founded and coordinated within PwC for around 7 years the Private Company Services division. He initiated and coordinated the first survey of family businesses in Romania, part of a global PwC initiative, and co-founded the first private chair in Romania, at Bases-Bolyai University, “PwC/UBB – Entrepreneurship and family businesses.
For approximately 5 years he coordinated or was involved in important fraud investigation projects, conflict mediation, liquidations, bankruptcies, management consulting and business recovery.
The first approximately 5 years he spent in the Audit division, where he provided technical expertise and coordinated audit teams in local and international projects, especially in Finance, Food and Clothing Manufacturing sectors.
For around 3 years he coordinated the regional business development activities and Advisory services within local PwC offices in Transylvania.
Currently Alexandru is an independent consultant, an associate professor and co-director of the “PwC Chair – Entrepreneurship and Family Businesses” at the Business Faculty of Babeş Bolyai University, Cluj-Napoca, which he played a key role in founding.
Alexandru Medelean holds a Bachelor’s Degree in Economics from the Economics Faculty of the West University in Timisoara, a Master’s in Business Diagnosis and after graduation he worked as an assistant to Professors Mugur Isărescu, Silviu Cerna and Horia Cristea.
Alexandru has co-authored the following works: “Principii Economice Aplicate Procedurilor de Insolvenţă”, “Manualul de bune practici în insolvenţă” and numerous articles in his fields of activity. He initiated the “PwC Family Business Survey” for Romania, part of the global study carried out by PwC. He founded and coordinated for 10 years the “JumpStart to Trusted Business Advisor” Programme, which supported some of the most deserving graduates of economic studies from three major universities in Romania.
Over the years we have assisted clients in some of the most important transactions in Romania, both on sell-side and buy-side. We are distinctive through our local and international expertise, wide array of projects, the capacity to understand and respond to the requirements of a transaction process in a personalized way and last but not least, the attention we dedicate to the specific needs of local entrepreneurs. Our services include:
Preparing businesses for transactions
Transaction process optimisation
Independent technical opinions in relation to transactions
We have accompanied many of the best known Romanian families of entrepreneurs through different stages of their journeys in building successful companies. It is now a great joy and an honour to be recognised as ‘Trusted Advisors’ by the founders of some of the largest entrepreneurial and family businesses to the growth of which we have contributed with lots of passion and dedication. Our services include assistance for:
Developing and implementing business plans
Operational and/or financial restructuring
Succession plans and private wealth management
Managing situations specific to family businesses
Life takes all of us through turbulent times and businesses are not exempt from such experiences. We had the opportunity to stand by our clients in difficult situations that either they or their businesses faced, and to prove our trusted advisors status. We gained this demonstrating our ability to identify and understand the core of their issues, to find resources and efficiently coordinate activities related to a series of situations, such as:
Leadership succession (planned or unexpected)
Business recovery / insolvency
Various specific crisis situations
Our long-term practice in multidisciplinary projects gives us the capacity to approach clients’ needs in an integrated manner. The relationships and professional collaboration developed over the years with interdisciplinary consultancy teams give us the possibility to approach our clients’ needs in a customized way and we can provide integrated consultancy services together with a group of partner firms (Big 4, second or third tier, independent consultants) active in the following areas:
Financial and non-financial audit
Strategy and management consulting
Legal, including competition law
Business restructuring and insolvency
Dr. Ing. Ioan Popa
Founder and President, Transavia, Alba Iulia
CEO and main shareholder of Smart Diesel Group
Ada & Ovidiu Palea
Owners of Provita Diagnostic and Treatment Centre
Chairman of the Board, EnergoBit
Owner & Chairman of E-INFRA (Electrogrup Infrastructure)
Founder Betty Ice and Arinvest
Owners of IRUM Reghin
Member of the Board and the Executive Committee, MedLife
Founder of Himalaya & Well-known Romanian alpinist
Founder of Artmark
Partner & Managing Director, D&B David si Baias
Remus Aurel Bența
Owner RCB Office Development, Tg Mures/ Co-owner & General Manager DAW BENȚA Group, Tg Mures
Professor Dr. Radu Ioan BADEA
Badea Medica Cluj Napoca
Author Cei care schimba jocul
M&A Expert (over 200 transactions in his portfolio)
President of the Supervisory Board, Agra's S.A.
Dipl.-ing. Adrian BUTUCA
Shareholder, POLIROM Packaging, POLIROM Publishing and Radio HIT
Managing Director & Owner, Electroglobal Cluj Napoca
Badea Medica Clinic